East Bound is a sustainable ski company driven to restore the disappearing snowfall on the East Coast.
Growing up on the East Coast, I used to ski every weekend in powdery snow. Now we’re lucky to get a few snowy days a year, with most ski mountains consisting of ice and man-made snow.
The lack of snowfall is due to warming winters, which inspired me to create a ski brand who’s mission, through sustainable practices, is to bring back the snow. I chose to give East Bound a positive and bright identity to illicit hope in snow revival while keeping the story of snowmelt central to the brand.
Role
Lead Designer
Deliverables
Brand Identity + Products
Timeline
15 weeks
Year
2025
Brand Identity
Sketches
Digital Iterations
Products
These products turn the brand into physical form. Abstract shapes symbolize renewed snowfall, while the bright palette reflects hope and energy. The result, graphics that enliven the snowy mountain and keep the story in motion.
