Garmin Smartwatches demand a packaging system engineered for performance, precision, and exploration.
Garmin is known for high-performance GPS technology, creating smartwatches built for adventure, exploration, and precise tracking. However, the current minimal gray packaging fails to reflect the power and complexity of the devices and their specialized features.
This redesign emphasizes Garmin’s innovation through clean lines, square typography, and electric color accents. An elevated structure presents the watch on a pedestal, creating a premium unboxing experience that feels purposeful, engineered, and aligned with the product inside.
Timeline
15 weeks
Year
2025
Role
Lead Designer
Deliverables
Packaging, Branding,
Tech Packs
Research
PHASE 1
Current Garmin Packaging
Gray boxes with hero shot and large name used for all Garmin products. No sense of what the watches and other gadgets are capable of with current packaging.
Products for Packaging Design
Fenix 8 Pro Smartwatch
Smartwatch Strap
Heart Rate Monitor
PHASE 2
Packaging Ideation
Design Directions
Visual Direction - technical, topographic, energetic and athletic.
Structural Direction - geometric, interactive, hexagonal, secure.
Style Guide
Style Guide
Watch Packaging - Outside
Watch Packaging - Inside
Watch Strap Packaging
Heart Rate Monitor Packaging
